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Landing page

Create a web page dedicated to a single offer to turn visitors into customers. You need it when you launch an advertising campaign or promote a specific service.

How it works

The landing page removes distractions from the main site to push the user to take a single action. For example: if you sell a cooking course, the page will not show the general site menu, but only the course details, the price, and a booking form.

To maximize results, glacom.AI allows you to create different versions of the same page (A/B test). You can test if a more aggressive headline or a different button color brings more leads.

What you need to do

  1. Define the goal: decide what the user should do (e.g. download a guide, leave an email, buy a product).
  2. Describe the offer: provide clear details of what you are proposing.
  3. Choose the form fields: indicate what information you need from the customer (name, email, phone).

What glacom® does

  • Designs the page structure based on the goal.
  • Creates variants for A/B tests.
  • Manages the contact form and data submission.
  • Handles the grafica to make the page attractive.

Limits

The landing page is not a complete website: it has no complex navigation menus or generic information sections. If the goal is not clear or the offer is confusing, the page cannot generate conversions.

Frequent problems

  • Can I link the page to my site? → Yes, you can use a dedicated dominio e hosting or a subdomain.
  • How do I know which version works better? → glacom.AI analyzes which variant receives more form submissions.
  • Can I change the offer after the launch? → Yes, you can request a change by following the guide on scrivere una modifica.

From the app

Not available from the app: creating and analyzing landing pages requires browser access.